Meetings, incentives, conferences and exhibitions (MICE) is a type of tourism in which large groups, usually planned well in advance, are brought together. Recently there has been an industry trend towards using the term 'meetings industry' to avoid confusion from the acronym.
Other industry educators are recommending the use of "events industry" to be an umbrella term for the vast scope of the meeting and events and profession.
Most components of MICE are well understood, perhaps with the exception of incentives. MICE events are usually centered on a theme or topic and are aimed at a professional, school, academic or trade organization or special interest group.
Meetings are typically held in hotel conference rooms or at convention centers. They are single-day events that bring together a group of professionals to address a key challenge or set goals for the organization.
Incentives are travel rewards a company may provide in return for excellent professional performance from individual employees, groups or partners. A few days in a resort, hotel or popular hospitality venue at your company’s expense does wonders for employee loyalty.
Conferences take meetings to the next level and are designed for a large corporate group to share knowledge across several days. They often include not only key members of the organization, but also guest speakers and the general public.
Exhibitions are essentially trade shows where an organization promotes its key products and services to the public. They are hyper-focused events that drum up business and help employees to network and build lasting professional relationships.